Tribal Fusion: Parenting Channel

Visitors to our Parenting Channel are:

	2.9x more likely than the average Internet user to have purchased baby gear online in the last 6 months.
	1.6x more likely than the average Internet user to have bought textbooks online in the last 6 months.
	1.5x more likely than the average Internet user to have spent $2,500 to $4,999 online on travel.

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testing and optimizing your
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Percentage of users with 2 or more children in the household

		1.8 million monthly US unique users
		325.9 million monthly impressions

Source: comScore Media Metrix (US Only) December 2006 and comScore AiM (US Only) Summer 2006.