Tribal Fusion: Automotive Channel

Visitors to our Automotive sites are:

	2.0x more likely than the average Internet user to have spent $5,000 - $7,499 online in the last 6 months.
	1.6x more likely than the average Internet user to have bought auto parts or supplies online in the last 6 months.
	1.5x more likely than the average Internet user to have performed 100 or more online brokerage transactions.

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Times more likely than the average Internet user to have bought auto supplies online in the last 6 months

		6.3 million monthly US unique users
		259.1 million monthly impressions

Source: comScore Media Metrix (US Only) December 2006 and comScore AiM (US Only) Summer 2006.