TRIBAL FUSION® INTRODUCES TANDEM ADS: AN OPPORTUNITY
TO OWN SHARE OF VOICE ON A WEBPAGE
EMERYVILLE, CA - October 4, 2006 – Online advertising network and leading site-representation company Tribal Fusion has announced the release of an effective new tool for advertising on their network called Tandem Ads. Tandem Ads give online advertisers the opportunity to own share of voice on a webpage by controlling the major ad placements that a user sees.
Online advertisers have long had the ability to run synchronized ads on a page when advertising on marquee sites, (for example, a ‘surround session’ on the New York Times). With Tandem Ads, Tribal Fusion gives advertisers the ability to buy these same synchronized ad placements across their entire network of over 1,000 sites. Advertisers can have the mindshare of a single-site takeover with the broad reach and frequency of an ad network. Tandem Ads from Tribal Fusion appear above the fold on a webpage and can be purchased in standard IAB sizes including 728x90 (leader board), 120x600 (skyscraper) and 300x250 (rectangle).
Tribal Fusion launched Tandem Ads last month with the help of Agency.com, a worldwide full-service interactive agency and long-time client. Allen Stern, Media Director at Agency.com explains: “We put together a large scale plan for a global client on very short notice and wanted to add some additional punch to help them break-through. We asked Tribal Fusion if they could pull off a roadblock across their network with multiple units on the same page and still above the fold. They were the only network that we considered for this request and they came through for us.”
Tandem Ads offer several benefits above and beyond traditional network advertising. As Jeff Montgomery, Tribal Fusion’s Vice President of Sales describes, “These ads give our advertisers added control of their placements. Rather than displaying several competing messages on a page, Tandem Ads create a less cluttered environment allowing our clients’ message to dominate the page. They can also be used to raise brand awareness and recall for campaigns, and are effective as a promotional tool for holidays and events.”
Clients like Agency.com value the high level of attention to their needs that they receive from Tribal Fusion. They also understand that Tribal Fusion’s optimization technology and features like frequency capping effectively deliver high performance for their campaigns. With many media partners to choose from, Tribal Fusion has become the go-to network for many clients looking to build custom campaigns designed around their specific objectives. “Knowing the quality of their ad serving technology, their skill set in campaign management and their ability to hit timelines, I knew that they were the network to turn to for this unique opportunity,” Stern confirms.
You can download an informational sheet on Tandem Ads by visiting www.tribalfusion.com/tandemads or get more information about advertising with Tribal Fusion by calling 510-250-5500.
To contact Tribal Fusion public relations, please email pr@tribalfusion.com or call 510-250-5320.
About Tribal Fusion:
Tribal Fusion® is the leading site representation company, serving 18 billion monthly impressions and reaching 107 million US users per month. We partner with top quality web publishers to provide advertisers with targeted ad placements. Offering site-specific, channel-wide and run-of-network placements, we deliver results through expert advice and intelligent technology.
|
